Brand Safety

Thousands of Publishers rely on these tools to monitor & manage content risk. Enhanced tools allow publisher to prevent unwanted 3rd party ads in real time from interfering with their customer experience. Brands can list (or blacklist) all the categories that make sense for their brand before they place ads or content on 3rd party websites. Brands can avoid being exposed to or associated with harmful content, non-relevant content, or any of the “sin categories” (pornography, alcohol, tobacco, firearms, obscenity, violence, etc.)