The Most Advanced Web Categorizer on the Market
Website classification – This is simply a process for classifying the content of a website into pre-defined categories. A lot of third party analytic companies and security tools rely on this Website classification to safely provide their services. On a larger scale (ie., millions of websites) companies like Categorizer.net use sophisticated algorithms to accurately present the classified data.
URL classification service – URL classification is used for specific websites, to provide a deep review of a specific domain to ensure the website context is consistent and there is no misrepresentation. This is important to when there are segments of Users that may want to block, or blacks list certain content. Also for Marketing and advertising purposes, so relevant content is presented to the Consumer.
Website category database – This generally refers to a group of websites that offer similar information or similar themes to an audience. Allows for online Users to reliable research and compare a number of websites in the same customer category
Website content verification – Generally used by Marketers and Advertisers, this allows for ongoing monitoring and “fact checking” to ensure website content stays consistent, and AD’s are not displayed next to non-relevant or inappropriate content.
Brand Safety – Brand Safety is all about keeping a Brands reputation (as defined by the Brand) safe, when advertising online. Investment in Brand equity is very valuable for company’s and can be negatively impacted when the Brand is associated with non-relevant, or damaging content. Large industry groups exist (ie., IAB) to provide tools and guidance on how a Brand can manage their presence on the Internet.
Website & URL blacklist – This is a list of websites and related IP addresses, that are believed to distribute Spam (or worse, Malware, Phishing, etc). All providers should have an up-to-date Website & URL blacklist to ensure customers are not exposed to, or advertise on, any of these blocked websites.